EGO
Enthusiasm, surprise, dynamic and flexibility. There are the buzzwords for the Danish design-duo; Michael Bruun and Designer Steffen Schmelling. The synergy between the two is unique and the end users are moved by the design objects. The manner of speaking is sharp but loving. It is easy to feel the inspiration and common understanding of design between Michael Bruun and Steffen Schmelling.Steffen and Michael have known each other for 15 years, from Michael's time as Commercial Manager at one of the biggest Danish wholesalers, and their relationship is influenced by this. Michael thinks sale and production skills, push the ideas and pulls Steffen back, when he is moving to far out of the creative process of thought. Steffen pushed Michael, when he becomes too business oriented.
A clear profile for what Michael wanted with his Design Company and brand was already defined five years ago, when the company saw the light of the day. The idea was to create international design style. To create things that moves the prevalent perception of design, of use of materials and function.
"We believe that the way to go is by open dialogue. That is the dialogue with the designers, producers as well as customers - and as long as it is fun and from the start we have the clear goal of styling our idea, then we are willing to try it," Michael Bruun points out.
