Half a teaspoon
321 water started, like most things, as a great idea. As we all know though, it takes a lot more than a great idea to make a difference.In 2009, Gretha Oost from Half A Teaspoon partnered with Design Victoria and industrial design firm Charlwood Design to develop 321 Water - a product that challenges the way consumers look at bottled water. The product provides a reusable, purifying alternative to bottled water, recognised as a global environmental problem. In mid-2009, the Business Immersion was complete, producing lifelike renderings and a working prototype.
A real design collaborative, Industrial Designer Mark Bayly later also worked on the project, amongst several others, and after endless colour testing and samples - 321 water as we know it is on the shelf.
Gretha built up momentum and attention for her concept through traditional and online media. By using Crowdfunding she was able to get the manufacturing off the ground whilst knowing she had interest to take it up after production. The innovative approach paid off - and in 2010 the very first happy customers received their 321 water.
