JIA
Starting from Chinese culture, JIA Inc. invites international designers with various cultural backgrounds to explore and re-interpret Chinese object culture, traditional craftsmanship and materials to create a new direction in the modern home ware market.Through discussion and debate sparked by different points of views, JIA Inc. challenges itself to overcome manufacturing obstacles and to be true to unique design ideas and develop products that reach across boundaries, explores the borderlines, stereotypes, prejudices and encourages differences with meaning.
JIA believes that home objects should not be defined by living spaces but instead should fit many different modern lifestyles and environments: a casserole in the kitchen is also a focal point in the dining room during gatherings at home and a lovely bowl has as much reason to create a scene on your balcony as it has on the breakfast table.
