bookworm 5m wine redron arad for kartell
The creativity of an artist, combined with the technology of a great company, gives life to a project for a bookcase made on an industrial scale that can rightfully be considered the most daring and revolutionary in the world: Bookworm, the flexible bookcase.
A careful analysis of extrusion technology has enabled a sinuous bookcase to be created, taking on the desired form, without this jeopardising its toughness and functionality.
The innovative use of material allows for infinite mounting options so that the user can customise the shelf to suit their taste or space allowance.
As well as a bookshelf the bookworm is a great CD rack, or a holder for small products along the shelf to create a graphic display system. Ideal for the bathroom.
bookworm 3m black
bookworm 3m cobalt blue
bookworm 3m white
bookworm 3m wine red
bookworm 5m black
bookworm 5m cobalt blue
bookworm 5m white
bookworm 5m wine red
bookworm 8m black
bookworm 8m cobalt blue
bookworm 8m white
bookworm 8m wine red
Kartell was founded in 1949 by Giulio Castelli, a chemical engineer who graduated gaining the "Nobel Natta award", and started business by producing plastic articles: first of all car accessories, later turning to household goods, laboratory articles and lamps. The articles produced comply with two challenges pursued by the Company: "to introduce plastic to the home" and to replace glass with plastics in the case of laboratory equipment.
Kartell consolidated its identity in the '60s, parallel to the international success of the made in Italy design, by continuing to explore the versatility of plastics and to redefine the shapes and functions of its own articles. Kartell supported the Labware division in the '80s with the slogan: "Plastic like science". The Labware division represented more than one third of the productive activity during those years, and Kartell also carried out an in-depth analysis of the soft aspects of the Habitat production, while continuing to measure itself with the technological progress.
Kartell enhanced its collection in the '90s thanks to the contribution made by the various designers of international origin, with which the Company started to co-operate. Kartell identified new expressive capacities by focusing on the versatility of plastics, heightened by the ever-increasing bold technological challenges, proposing an "ad hoc" finish for each product. In this way articles were produced that met new needs and seduced by the appeal of their design.
Created by a team of designers of international fame: Ron Arad, Anna Castelli ferrieri, Antonio Citterio, Michele De Lucchi, Patrick Jouin, Ferruccio Laviani, Piero Lissoni, Vico Magistretti, Alberto Meda, Enzo Mari, Paolo Rizzatto, Maarten Van Severen, Philippe Starck and Patricia Urquiola, Tokujin Yoshioka. A relationship that together with Kartell has built up a privileged channel through the continous exchange of ideas about projects and that has succeeded in developing at best the Company's potential.
Kartell's products have gained prestigious international awards during the 59 years in business, including 9 'Compasso d'Oro'. The past, present and future intersect to describe the value of a trademark that represents the project, design and innovation.
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